Digital CommerceBell
Bell Canada · Product Owner
eSIM & Digital Acquisition
Simplifying eSIM activation and the end-to-end digital onboarding journey.
10×online activations
~93%reduction in activation time
Product Manager
RITURAJ
GUPTA
Building simpler digital experiences
that solve real customer problems.
10+ years across Product Management, enterprise sales and go-to-market, with 6 years focused on building and scaling digital products across telecom, B2C and B2B SaaS.
Complex
problems
problems
Simpler
experiences
experiences
From friction to flow
Customer problems.
Measurable outcomes.
Selected Work
Customer problems.
Measurable results.
A few examples of digital products and features I've built, from 0 → 1 to scaling, across telecom and B2B SaaS.
View all workB2B SaaS · Marketplace
Atmosol / Instagathering · Product Manager
Instagathering Marketplace
A B2B marketplace connecting enterprises with hotels and event venues.
$15M+annual revenue
~$20–30Mmarket opportunity identified
AI / ML
Bell Canada · Product Owner
AI Search & Personalization
AI/ML-powered search and personalization to improve product discovery.
~20%engagement increase
~10%AI Search conversion improvement
More work & product stories
Bell Canada · Product Owner
Digital Acquisition & Checkout
Using funnel insights and experiments to improve the purchase journey.
~18%conversion improvement
Bell Canada · Product Owner
Instant Pickup
Connecting online shopping with store inventory to enable faster device pickup.
~10%week-on-week sales lift in a peak period
How I Think
From complexity
to clarity.
Understand
Deep dive into user and business problems.
Define
Frame the problem and opportunities.
Prioritize
Evaluate impact, effort and strategic fit.
Build
Work with cross-functional teams to deliver.
Measure
Use data to understand outcomes.
Learn
Bring insights into the next product decision.
Currently exploring
Building with AI
Exploration & prototypingI'm exploring how AI can make a product more useful and easier to use, using AI-assisted workflows to develop and prototype ideas.
Confidential product explorationTools I'm exploring
- ChatGPT
- Lovable
- n8n
- Git
About & experienceComfortable with the messy middle.
Comfortable with
the messy middle.
I'm a Product Manager who enjoys solving messy customer problems and turning them into simple digital experiences.
Over the last 10+ years, I've worked across Product Management, enterprise sales and go-to-market, with the last 6 years focused on product. I've worked on both B2C and B2B products, from digital commerce and customer journeys to 0→1 SaaS products.
I enjoy working at the intersection of customer needs, business goals, data and technology, and I'm particularly interested in how AI can make products more useful and easier to use.
Where I've worked.
Jan 2023 - Mar 2025
Bell Canada
Product OwnerDigital commerce, customer acquisition, digital sales, customer experience, eSIM, search and personalization, checkout, cross-sell and digital transformation.
Jun 2018 - Aug 2022
Atmosol / Instagathering
Product Manager0→1 B2B SaaS, product and customer discovery, enterprise sales, product strategy and go-to-market.
Skills & tools
Product
Product Strategy · Product Discovery · Roadmapping · MVP Definition · Backlog Management · PRDs · User Stories · Agile / Scrum · SAFe
Growth & Analytics
Funnel Analytics · A/B Testing · Conversion Optimization · Product Metrics · Customer Behaviour Analysis · Basic SQL
Design & Research
Design Thinking · Figma · Miro · Customer Journey Mapping
Tools
Jira · Confluence · Figma · Miro · Power BI · Omniture · Glassbox · Medallia
AI
AI Product Management · AI-assisted workflows · AI product experimentation · Prompting · Lovable · Perplexity
Let's connect
Have a customer problem
worth solving?
I'd love to talk about products, customer experiences and what we could build together.